As one of the best-selling gray hair salon lines out there, people have been asking us to take a look at Joico's Color Endure Violet Shampoo and conditioner. And boy are we glad we did.
The Joico Color Endure Violet Shampoo is often sold a a "toner" product, meaning using it occasionally will help prevent gray or platinum blonde hair from oxidising and getting yellow or "brassy". And as such, we have to say it was excellent. It helped eliminate yellowish tones and left our grey significantly more brilliant after just one use. It has a lovely sweet fragrance, contains uv-protectants and antioxidants, and is sulfate-free. It's a tad bit drying to use everyday, so alternate it with your regular shampoo whenever you need to brighten and whiten your gray. Of course pairing it with the Joico conditioner will help prevent your hair from drying out. Joico's Color Endure Violet Conditioner doesn't work as well as a toner on its own, so don't purchase it independently thinking it will work the same magic as the shampoo.
This purple shampoo is a huge upgrade from using Clairol's Shimmer Lights!
OVERALL: EXCELLENT LINE, HIGHLY RECOMMEND
Note: we've seen the conditioner and shampoo paired together on Amazon for under thirty dollars so it's definitely worth looking for a deal.