We have reviewed a lot of purple shampoos designed to brighten silver tones and eliminate brassiness, so when we heard about Pravana's "Pure Light Brightening Shampoo and Conditioner" claiming to be the first sulfate-free shampoo and conditioner formulated for silver hair... we admit we got a little excited.
Some people avoid sulfates in their shampoo because they believe the chemical dries hair out and strips away natural oils. Fair enough. But sulfates are also what lather and actually clean your hair. They're pretty much in every shampoo in your shower right now, under names such as sodium lauryl sulfate or sodium laureth sulfate. Go have a look. We'll wait. This product lists an ingredient called "sodium lauryl sulfoacetate." We're not chemists, but is that all that different?
So it would make sense that Pure Light is not all that great at cleaning. Plus it doesn't wash out easily. We did like the texture it left our hair, and did make it shiny.
And we never thought we'd say this about a purple shampoo, but this one might be TOO purple! If you leave it on too long, you will stain your hands, stain your shower, and of course look like a dreaded "blue hair" old lady or worse a Star Trek character. If you choose to use this shampoo, it would be best to water it down and not leave it in too long. It did brighten our gray, but not as well as some of our faves.
Pravana's Pure Light might be something to consider if you're someone with chemically dyed silver hair who is doesn't want to risk washing it out with sulfates. Or if you're a blonde trying to fight off brassy tones. Or if you have gorgeous white or grey hair and just want to try something new... then go right ahead. Just follow our precautions, and be sure to tell us what you think in the comments below!